UK-based event firm RunThrough has announced a strategic partnership with Brooks Running, with Brooks serving as the official running partner for all RunThrough events.
The partnership will see the recently announced Brooks Running Collective, comprised of 24 members, participating at RunThrough events. Brooks Running will also contribute insights and advice to RunThrough’s community through online hubs, providing runners with guidance and support on their running journey.
‘The partnership aims to enrich the overall runner experience, from gear selection to training insights, creating a holistic approach to running that aligns with the ethos of both brands.’
Matt Wood, Co-Founder of RunThrough, said “We are thrilled to partner with Brooks Running, a brand that shares our passion for empowering runners and enhancing their journey. This collaboration goes beyond footwear; it’s about fostering a supportive community and providing our participants with the tools they need to excel in their running endeavours.
“Together, we look forward to inspiring more runners and making every RunThrough event a memorable and transformative experience.”
Jim Miles, Brooks Director of Marketing EMEA, said “We’re excited to partner with RunThrough the UK’s largest race provider and support their 250,000 participants as they get ready for their races.
“RunThrough offer an inclusive experience for new and seasoned runners and align to Brooks’s purpose to inspire everyone to run their path; and celebrate the power and energy that comes from moving forward because it changes your day, life, and even the world.”
RunThrough will organise and deliver 240 events in 2024, with a quarter of a million runners participating. Included in this year’s line-up are the Battersea Park Half Marathon, the Birmingham Running Festival and the Running GP at Goodwood Motor Circuit.
www.runthrough.co.uk
www.brooksrunning.com
