UK-based events firm, RunThrough, has announced a new strategic partnership with fundraising platform givestar. The new collaboration aims to empower the RunThrough athlete community to raise an estimated £50 million for charitable causes over the next three years, providing participants with fundraising tools to maximise their impact.
givestar, founded in 2018 by Alex Coleridge and Tom Montague, is a UK-based ‘tech-for-good startup’. The platform’s Boost Donate (Tap to Pay) technology enables any smartphone to become a contactless donation device, increasing average donation values by a reported 50%.
RunThrough’s long-term vision is to expand its charitable impact. With over 285,000 participants across more than 270 events annually, the potential to generate significant funds for charities is signifacnt.
An integration of givestar’s fundraising technology with RunThrough events will offer participants the opportunity to create fundraising pages quickly and easily, enabling a new phase of charitable giving.
Matt Wood, Co-Founder of RunThrough, said “At RunThrough, we’ve always believed in the power of community and the impact our events can have on charitable causes.
“By partnering with givestar, we’re able to offer our participants next-generation fundraising tools that will help them make an even bigger difference. We are confident that this collaboration will elevate our fundraising efforts to new heights.”
Tom Montague, Co-Founder of givestar, said “Partnering with RunThrough enables us to bring our fundraising technology to hundreds of thousands of runners. We believe that great causes deserve better, and with Givestar’s tools, we can empower the entire RunThrough community to make an even greater impact.”
RunThrough sits under the GW Active parent brand that also encompasses the RT Kit, RunThrough Trails, Swim Bike RunThrough. It will organise and deliver 270+ events in 2024, including the LONDON TEN, London’s first free-to-enter road closed event, Run Alton Towers and the Fulham 10k.
www.runthrough.co.uk
www.givestar.io
