From January 1st 2024, Santini Cycling has become the official cycling clothing partner of the Tour de Tietema-Unibet cycling team.
Tour de Tietema was founded in 2019 by Bas Tietema, Devin van der Wiel and Josse Wester. Bas Tietema is a former pro cyclist, who rode for BMC Development Team until medical reasons forced him to retire. Tour de Tietema has become known for its YouTube videos, following its three founders in their discovery of cycling.
Originally launched on the UCI Continental circuit as Tour de Tietema-Unibet team in 2023, the team has made a rapid development and will ride on a UCI ProTeam licence in 2024.
Monica Santini, CEO of Santini Cycling, said “We have been following the development of Tour de Tietema over the last few years. They are one of the most exciting and innovative projects in cycling; and with the growth of TDT-Unibet into a UCI ProTeam, our missions for the future are aligned.
“Our company has a significant heritage in professional cycling, and with this partnership, we aim to continue being leaders. We look forward to contributing to this great project.”
Josse Wester, co-owner of Tour de Tietema, said “This partnership is a milestone for Tour de Tietema, as Santini Cycling is one of the most renowned cycling clothing brands in the world.
“We are very honoured and proud to join forces towards the future, as it is another step in our development as a pro cycling team. We visited [Santini’s] headquarters in Bergamo a couple of times and were amazed to see how all the development and production is performed in-house. We look forward to providing our riders with Santini’s knowledge and innovative products.”
The 2024 jersey for TDT-Unibet will be produced by Santini Cycling. In addition to the jersey, Santini also manufactures bibshorts and various accessories for the team. Monica Santini added “I really like how the design identifies with Tour de Tietema and Santini, as we are both known for our colourful designs.
“We have produced quite some extravagant kits over the years, but honestly, I have not seen something like this in the pro peloton before. It will definitely turn heads and I look forward to seeing it at the races.”
www.santinicycling.com
www.tourdetietema.nl
