Skratch Labs, the Boulder, CO-based nutrition specialist, has been confirmed as the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration encompasses six events in the series, including the Leadville 100-mile Run and 100-mile MTB.
Throughout the Leadville race season, participants can use Skratch Labs’ products at aid stations, including Sport Hydration Drink Mix, Hydration Everyday Drink Mix, Energy Chews, Energy Bars, and Recovery Sport Drink Mix.
Participants can also enjoy chef-prepared food and surprises at a Skratch Labs Aid Station Oasis at the Leadville Marathon and Heavy Half and Leadville 100-mile Run and 100-mile MTB.
Participants and their crews can also connect with brand experts and taste products at event expos, as well as Leadville Trail 100 Run and Bike Camps, and enjoy products in racer goodie bags.
“We’re thrilled to announce that we are Life Time’s Leadville Race Series official nutrition sponsor,” said Mellisa Allen, Vice President of Sales & Marketing at Skratch Labs.
“Being a part of the ’Race across the sky’ event series is a natural fit for Skratch as we will have the opportunity to support some of the most tenacious and ambitious cyclists and runners in their pursuit for greatness. In true Skratch style, we’re excited to be on course to bring the fun, the care, and the nutrition to set these dedicated athletes up for the race of a lifetime.”
In addition to supporting the Leadville 100-mile Run and 100-mile MTB races, the brand will also support Silver Rush 50-mile MTB, Silver Rush 50-mile Trail Run, Leadville Trail Marathon and Heavy Half, and Leadville MTB Stage Race.
Skratch Labs is also extending beyond race day by offering preparatory group activities from the Skratch Labs Cafe in Boulder, CO. Partnerships with Boundless Endurance Coaching and Trail Sisters will aim to create an inclusive and productive training environment.
Skratch Labs is hosting a giveaway for race entries into each of the six key events on the Skratch Labs Strava Club and social profile, which concludes on April 18, 2024.
www.skratchlabs.com
www.leadvilleraceseries.com
