247, the performance wear arm of British fashion brand, Represent, has confirmed the launch of its first-ever running and training shoes, the ARC-1 Runner and ARC-2 Trainer.
Launched on January 22, 2025, 247 by Represent is entering the performance footwear market with the two new trainers, accompanied by a 12-piece apparel collection called 247 Archetype.
This latest move follows the brand’s first foray into footwear in December, where it collaborated with global sportswear giant PUMA to release the PUMA x 247 Deviate Nitro Elite 3 trainers, which reportedly ‘sold out within minutes after launch’.
According to a release from 247… ‘The ARC-1 and ARC-2 mark a significant development of the 247 line as it continues to evolve within the performance and fashion space as a brand of cult status in the running and hybrid training sectors.
‘Its entry into the performance trainer market kicks off an exciting set of product developments and releases in 2025 for 247 – the fastest growing arm of the Represent business.’
George Heaton, co-founder and Creative Director of Represent, said “Launching 247 footwear has been a major goal on the vision board since the brand took off back in 2020. 247 has evolved so much since then and to have another mission come to life is amazing to see.
“After two years of designing and fine tuning – we’ve created two shoes to serve our fitness community and this is just the beginning of what’s to come.”
The ARC-1 Runner is positioned as a versatile running and lifestyle trainer. Suitable for shorter distances, the ARC-1 is designed for optimal performance in 5-10 km runs and everyday wear.
Key features cited by the 247 brand include:
- Lightweight & breathable: Engineered mesh upper with precision perforations for maximum airflow and comfort.
- Impact protection: Superior shock absorption reduces joint stress for a smoother run.
- Energy return balance: Optimised rebound energy for efficient, comfortable strides.
- Durability: EVA midsole withstands 1 million steps while maintaining shape and cushioning.
- Designed for style without compromising performance: Characterised by a sleek aesthetic and minimal TPU overlays
