Power meter brand 4iiii has announced a new partnership with BMC Factory Racing, a leading XC racing team. This partnership sees 4iiii expanding into mountain biking and builds on an established OEM relationship between 4iiii and BMC.
Led by Jordan Sarrou and Titouan Carod, BMC Factory Racing’s 2025 roster is being further strengthened by the addition of Loana Lecomte, one of the most accomplished female riders in the sport. With multiple World Cup victories to her credit, Lecomte’s presence will amplify BMC Factory Racing’s quest for success on the international stage.
The new partnership will see 4iiii become an equipment supplier to the team, providing its PRECISION 3+ PRO Powermeters across all team bikes for the 2025 season.
Launched in February 2024, the PRECISION 3+ PRO Powermeter is 4iiii’s most advanced power meter. It offers dual-sided power metrics, and claims accurate data within +/-1% using patented 3D strain gauge technology. Also included are: automatic terrain selection, a battery life (up to 550 hours), Apple Find My integration, left/right balance, pedalling efficiency and torque effectiveness.
“We are thrilled to partner with BMC Factory Racing, a team that personifies excellence and innovation in mountain biking,” said Phil White, President at 4iiii.
“This partnership embodies our shared commitment to pushing the boundaries of performance. By equipping BMC Factory Racing’s world-class athletes with our PRECISION 3+ PRO Powermeters, we’re proud to support their pursuit of excellence while showcasing our technology, trusted by the best in the sport.”
Amaël Moinard, BMC Factory Racing Team Manager, added “Partnering with 4iiii aligns perfectly with our commitment to performance and quality. We are excited to work with 4iiii and leverage their technology to support our athletes’ ambitions in 2025 and beyond.”
www.4iiii.com
www.bmc-switzerland.com
