Performance nutrition brand Blonyx has signed a deal with Beet-It USA, a subsidiary of James White Drinks UK, to distribute two products – Beet-It Regen Cherry+ and Beet It Sport Top Up 100 – in Canada.
The deal provides Blonyx with the exclusive rights to sell Beet-It’s two new products to athletes, coaches and sports teams across Canada via its website as well as other online and retail outlets as a wholesale distributor in the country.
Beet-It Regen Cherry+, a combination of tart cherry and beet juice concentrate, and Beet-It’s Top Up 100 product, billed as the only all-natural energy gel to provide 100mg of nitrates from beet juice, are now available to purchase from blonyx.ca.
“Introducing Top Up and Regen to the Canadian market means local athletes have access to two of the most researched performance-enhancing sports nutrition products that exist today,” said Rowan Minnion, CEO at Blonyx.
“What I mean by that is these are the actual products used by universities and research facilities to conduct their trials. It’s a unique opportunity.”
Jonathan Cartwright, Sport Specialist at Beet-It USA, added “Our partnership with Blonyx has been instrumental in helping us to serve the Canadian athletic market and we’re excited to expand on it.
“Regen and TopUp both have unique qualities, and we want to see them benefit more athletes globally.”
Regen Cherry+
Regen combines beet juice and tart cherry juice with the goal of improving athletic performance, recovery and muscle health.
Tart cherry juice has been shown to improve endurance performance, likely through having an anti-inflammatory and anti-oxidative effect on muscles as well as enhancing blood flow. It also reduces muscle damage. This helps to reduce muscle soreness and manage post-exercise fatigue.
The beet juice in Regen also provides nitrates which help to improve muscle efficiency and further boost performance and recovery.
Regen is designed to be taken after training to boost recovery, however, research suggests that taking it in the lead-up to training or competing may also improve performance.
Beet It Sport TopUp 100
Top Up 100’s development was inspired by research from the University of Exeter showing that consuming 100mg of nitrates during endurance training slows the rate of glycogen depletion by 24% and reduces the muscles’ need for oxygen.
Taking Top Up 100 can allow athletes to train at a higher intensity and pace for longer. It contains 100mg of nitrates and 30g of carbs with a 2:1 glucose-fructose ratio, which is thought to deliver up to 40% more carbs to the working muscles versus glucose alone.
Top Up contains agave and brown rice syrup, beet juice, lemon juice and citric acid (to improve shelf life). It is additive and preservative-free, vegan, and banned substance tested via the Informed Sport program.
