As a direct-to-consumer brand, Canyon Bicycles is expanding its range of in-person customer touchpoints with two new experience locations in the UK.
The online bike brand notes that… ‘The launch and opening of Moloko in south London and Veloroo in Sheffield offer new ways for Canyon riders and cycling fans living in the UK to experience the brand.
‘At these new Canyon partner locations customers can get up close and personal with the latest Canyon bikes and gear, and take advantage of servicing, repair and bike pick-ups, benefiting from a whole on-brand service and rider experience.’
Moloko and Veloroo are joining a new global network of Canyon experience partners. By the end of 2025 there will be 15 Canyon experience partners in total, which will cover Germany, Belgium, Finland, Spain, Switzerland, Sweden, Czechia and the USA, in addition to the UK.
Canyon set up its experience partner programme to support product testing and expert consultations in the buying process. According to Canyon’s research, this is a hugely important factor for those who prefer not to buy bikes online.
Of those surveyed by Canyon, 65% said that they would like to test their next bike prior to purchase, with up to 60% of prospects saying they would like to get expert advice prior to purchase, and 53% saying that they would prefer the after service of a bike dealer.
“Through our new experience locations we’re bringing our direct-to-consumer model closer to riders and new customers,” said Aaron Budd, Head of Sales and Marketing for Canyon UK/IE.
“As well as bike services and a curated selection of our products, our Experience Partners will offer Canyon customers bike tests and bike collection options as well as running events to build and inspire their local cycling communities.”
