Further details about the International Running Expo (IRX 2025) have been revealed by show organiser Raccoon Media Group – the team also behind the UK’s National Running Show and the USA’s Boston Run Show.
IRX 2025 is set to take place at RAI Amsterdam on November 4-5, 2025 and will assemble retailers, B2B buyers, athletes, influencers, and media from across Europe.
According to Raccoon… ‘More than 6,000 influential delegates will attend, comprising of senior retail buyers, top brands including Buff, COROS, Injinji, Suunto, Maurten, Science in Sport, SCOTT, Tailwind, Vaga and many more. Plus, high-profile athletes and influencers as well as press and media.’
A line up of athletes and influencers confirmed include Peloton instructor and ultrarunner Susie Chan, ultrarunning icons Dean Karnazes and Scott Jurek, plus broadcaster and ultrarunner Dylan Bowman. They are joined by athletics stars including Colin Jackson MBE, Paula Radcliffe and Tom Bosworth, plus more.
Aimed at cultivating connections, the show will feature sessions delivered by BrandLAB on ‘Building better brands’ & ‘Creating active communities’. Other activities include a morning run club in scenic Amsterdam locations and an after-party.
The International Running Expo will also look to showcase a hosted-buyer programme that will see senior buyers connecting with brands from across Europe.
Commenting on the International Running Expo, Event Director Shirry Liram said “I’m thrilled with the overwhelming interest and demand we have had for this inaugural event. It confirms the real appetite there is for a business-focused running event in Europe.
“IRX 2025 will provide an unprecedented platform for innovation, collaboration and business acceleration. Not only will we showcase the latest advancements and trends, but we’ll actively facilitate partnerships that help shape the future of running.
“The summit is designed to empower brands, retailers and professionals with the resources and connections to drive growth, elevate their impact and strengthen the running community across Europe and beyond.”
www.internationalrunningexpo.com
