Panaracer Corporation and the Union Cycliste Internationale (UCI) have announced a multi-year partnership that names the GravelKing product line as title sponsor of the UCI Gravel World Series for the 2026, 2027, and 2028 seasons.
Panaracer Corporation, a Japan-based tyre manufacturer, states that the agreement reflects a shared commitment to competition, adventure, innovation, and exploration – the defining elements of modern gravel racing.
The GravelKing UCI Gravel World Series brings together gravel events across multiple continents, where riders compete to qualify for the UCI Gravel World Championships. The series aims to blend road racing spirit with off-road terrain, testing endurance, strategy, and technical skill.
Ryoichi Yamato, President of Panaracer Corporation, said “Gravel is at the heart of who we are. This partnership allows us to deepen our connection with the riders, events, and landscapes that have inspired our products for over a decade.
“We’re honoured to support both the spirit of competition and the pure enjoyment that gravel riding embodies.”
The partnership will feature GravelKing’s presence across all UCI Gravel World Series events, digital platforms, and activations for the three seasons.
The collaboration will also highlight Panaracer’s ongoing commitment to elite competition, rider engagement, and product innovation through on-site support, athlete interactions, and showcases of new performance tyres.
Erwin Vervecken, Manager of the UCI Gravel World Series, said “We are delighted to welcome GravelKing as the title sponsor of the UCI Gravel World Series. Their reputation for quality and innovation fits perfectly with the competitive yet welcoming nature of gravel. Together, we will continue to elevate the series and the sport itself.”
Panaracer, founded in Milan in 1952 and headquartered in Tamba, Japan, manufactures bicycle tyres at its Tamba factory.
www.panaracer.com
www.ucigravelworldseries.com
