Performance footwear brand, HOKA has announced a new title sponsorship of the Semi de Paris. Throughout this five year partnership, the iconic half marathon in the French capital will become known as the HOKA Semi de Paris.
This year’s event, which was sponsored by Harmonie Mutuelle, took place on March 9, 2025. Almost 48,000 runners start the race in the streets of Paris every year. As pointed out by event organiser Amaury Sport Organisation (A.S.O.)… ‘People from all walks of life come from France and abroad to tackle a personal challenge, set a new personal best, or savour the experience.
‘Over time, the event has become a premier destination for runners and developed into the biggest half marathon on earth.‘
The course goes through the eastern reaches of the French capital, the Bibliothèque François-Mitterrand, the Château de Vincennes, the banks of the Seine and Place de la Bastille.
A.S.O. adds that the event field spans the entire spectrum of the sport, from rookies to veteran runners. It was the first half marathon for 46% of the event’s entrants this year.
“As a brand born in France, we are beyond excited to announce HOKA’s title partnership with the Semi de Paris, the world’s largest and most prestigious half marathon,” said Guido Geilenkirchen, Vice President and General Manager at HOKA EMEA.
“This partnership is a testament to our unwavering commitment to empowering athletes of all abilities to soar with HOKA. With thousands of runners from around the globe participating, the Semi de Paris offers a powerful platform for us to connect with these athletes and support their journey to the finish line in this iconic race.”
Yann Le Moënner, CEO at A.S.O., said “Building on our shared aspiration to bring sport to the masses, we are excited to welcome HOKA as the title sponsor of the HOKA Semi de Paris.
“Together, we will write a new chapter in the history of this iconic race, determined to raise its profile more than ever and give each runner an unforgettable experience packed with emotions, personal transcendence and shared moments.”
