Hytro, a pioneer of wearable blood flow restriction (BFR) technology, has announced a new partnership with the Soudal Quick-Step pro cycling team.
This latest collaboration marks Hytro’s first step into the world of cycling. The BFR specialist will support the elite team’s recovery methods and riders’ training & race-day routines.
Hytro adds that its wearables will provide Soudal Quick-Steps’ riders with a portable, self-serve solution to initiate recovery immediately after training and races. Whether on the team bus, during post-race media engagements, or at their hotel, Hytro’s products are designed to help riders flush out lactic acid, reduce fatigue, and optimise recovery.
The partnership will also gather feedback from Soudal Quick-Step’s riders and performance staff to inform the development of Hytro’s first cycling-specific product.
Dr Warren Bradley, Founder and Head of Elite Performance at Hytro, said “Soudal Quick-Step are one of the most successful teams in cycling history, and it’s a real honour to work with such a talented group of riders and staff.
“Our visit to their winter training camp in Calpe [Spain] was an unforgettable experience and highlighted how impactful Hytro will be for cyclists – who win or lose on such fine margins. We’re beyond excited to see our BFR solutions give them an extra edge in performance and recovery throughout the season by using a product that can unlock percentage gains even in the most highly trained athletes.”
Richard Frost, Chief Marketing Officer at Hytro, added “This partnership with Soudal Quick-Step is massive for Hytro – not just because it’s our first step into the world of cycling, but because of the sheer potential to transform how BFR is used in such a finely tuned performance environment.
“Professional cycling is uniquely positioned to explore new and exciting applications of practical BFR. The relentless demands of multi-day stage racing and the razor-thin margins at the elite level make it the perfect proving ground. The opportunity to gather real-world feedback from some of the best riders on the planet isn’t just exciting, it’s game-changing.”
Manu Wemel, Team Physiotherapist at Soudal Quick-Step, said “We are one of the oldest teams in world cycling, with a rich history of innovation.
“I’ve known about BFR for a while, but implementing it practically with our riders hasn’t been easy, until now. We’ve found that Hytro provides the easiest and most effective way to integrate BFR into our recovery strategies.
“Our primary focus will be on using it during recovery, particularly in high-demand stage races like the Tour de France, where quick recovery is crucial. With only a small window for recovery, Hytro will play a key role in our strategy, both on and off the bike, helping improve strength and recovery.”
Hytro’s patented wearables offer blood flow restriction (BFR) to athletes, enabling them to prepare, train, and recover. Its products are used by over 200 elite teams across the Premier League, NFL, NBA, NHL, and individual athletes in cycling, F1, boxing, athletics, and tennis.
The brand claims to be ‘scientifically proven to increase muscle size by 31% and accelerate recovery time by 33%.’
‘Hytro’s BFR straps trap blood in the muscles causing them to swell and become stressed. This can increase muscle fibre activation and up-regulates muscle building hormones.’
BFR technology has even captured the attention of NASA and SpaceX, having become part of their research aimed at supporting astronauts in maintaining muscle mass and bone density in space.
