Ahead of the 33rd edition of leading bike trade fair Eurobike getting under way (June 25-29, 2025 in Frankfurt, Germany), the show organising team has reported strong international participation.
Show organiser Fairnamic has pointed to more companies from Asia, Europe and North America involved with the show than ever before. The registration process for participating companies is currently still in full swing, with international interest on.
Fairnamic noted… ‘The increasing presence of companies from Asia, Europe and North America highlights the significance of Eurobike as a global platform for innovation and business.
‘At the same time, it shows that the trade fair is a key driver for the further development of the bicycle industry, even in a highly challenging market environment. Innovations, market developments and new business models are presented and discussed [at the show].’
There are also a high number of first-time exhibitors. More than 200 companies, including numerous start-ups, will be presenting their services and products at the Messe Frankfurt exhibition grounds for the first time this June.
At the same time, the organizers of Eurobike 2025 are placing greater emphasis on expanding their offer for end consumers. This includes a larger event program with workshops, demonstrations and exclusive product presentations as well as an extended demo area with longer test tracks.
As another highlight, enhanced on-site purchase options will allow visitors to try out and buy products directly at the fair, which further strengthens the connection between the trade and public show elements.
With the show’s new Adventure Area, Eurobike is expanding its portfolio and offering trade & consumer topics for gravel, bikepacking, cycling tours and an overlap with the outdoor sector. Interactive formats, guided tours and live demonstrations will aim to create an authentic experience for trade visitors and end customers alike.
“Eurobike 2025 shows that the bicycle and ecomobility industry is changing rapidly to meet the current challenges,” says Fairnamic Managing Director Stefan Reisinger.
“The strong participation of international exhibitors and the growing interest in new participation formats confirm that, despite understandable economic caution among some industry participants, we are on the right track and will continue to develop the trade fair in the future.
“With a mix of global meeting points for decision-makers, the gradual expansion of the event character for bike fans, new trends and formats to specifically promote innovations as well as the use of synergies, we are setting impulses for the future of the entire ecosystem – from suppliers, manufacturers, brands, trade, consumers, media and politics.
The 33rd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 25 to Sunday, June 29, 2025. The three kick-off days reserved for international trade visitors (June 25 – 27) will then be opened up to the general public on the weekend of June 28-29, 2025.
