The 33rd edition of the world’s largest cycling trade fair, Eurobike, will take place on June 25-29, 2025, on the grounds of Messe Frankfurt in Germany. The date in June is earlier than last year, before the main holiday season and right in the week before the Tour de France.
Coinciding with the Eurobike Festival on the last weekend of June, Frankfurt will also play host to the IRONMAN European Championship. Among the almost 70,000 international visitors to Eurobike, thousands more participants and guests of the major triathlon event are expected in the Rhine-Main area.
A release from the Eurobike team adds that… ‘Although the bike industry worldwide continues to struggle with stock surpluses and liquidity bottlenecks, bookings for Eurobike are healthy and exceeding expectations seven months before the event.
‘In particular, more emphasis will be placed on the exhibition segments: Parts and Accessories, Boutique Brands, Trendsetter Services and International Supplier in 2025 than in the most recent edition.
‘With its focus on innovations, new products and new target group-specific activities and topics, the upcoming Eurobike focuses squarely on the turnaround in the market, stimulates desire and demand and puts power brands and newcomers in the media spotlight.
‘After the highly acclaimed premiere, the Handmade Area featuring custom and small-series manufacturers attracted a large number of visitors, while the new Adventure Area is also putting the megatrend of cycling and outdoor adventures at the centre of the trade fair.
‘The ‘Festival only’ option gives exhibitors the opportunity to present themselves exclusively to the general public, i.e., the cyclists themselves, on the Eurobike weekend.’
“While a number of industry participants are facing major challenges, cycling as a sport and lifestyle, and increasingly as an alternative to the car, remains in line with the trend and Eurobike is driving this development,” said Fairnamic Managing Director, Stefan Reisinger.
“Our diversity, our range of services and our showcases for trade, community, media and politics will bring together the world’s key players in the bike and ecomobility industry at Eurobike 2025.”
The trade days of the trade fair will again be accompanied by a conference and networking program with opportunities for sharing ideas on key topics and future visions of the mobility world. The most outstanding innovations will once again be honoured with a Eurobike Award.
At the Eurobike Festival on June 28-29, 2025, thousands of bicycle fans and enthusiasts are once again expected in the huge outdoor area of Messe Frankfurt.
The last festival edition saw 33,090 visitors, 2,000 test vehicles and over 50,000 test rides. The Eurobike team adds that the extensive test, show and presentation lineup provides something for every cyclist: from sports to family and everyday mobility.
The 33rd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 25 to Sunday, June 29, 2025. The three kick-off days reserved for international trade visitors (June 25-27) will then see the show opened up to the general public on the weekend of June 28-29, 2025.
