Solveig Løvseth, the recently crowned IRONMAN World Champion in Kona, Hawaii, and holder of the fastest full-distance IRONMAN debut in history, has officially joined Precision Fuel & Hydration‘s (PF&H) roster of elite and amateur athletes.
Refining her strategy to perform optimally in the heat ahead of the IRONMAN World Championship, the signing of Solveig Løvseth is seen to support PF&H’s focus on personalised hydration and fuelling strategies, with the company supporting thousands of athletes worldwide and having a focus on triathlon, and IRONMAN, in particular.
Prior to the race in Kona, Løvseth shared insight into her planned fuelling strategy. She explained that on the bike, she planned to hit around 130g of carbs per hour using the PF&H Flow Gels, with two on her bike plus some caffeine gels. For the run, she aimed for around 110g per hour utilizing the PF 90 Gels for their practicality, along with more caffeine gels. She added that she primarily intended to use the PF 1500 capsules in her bottles for her sodium intake.
Andy Blow, Co-Founder of PF&H, spoke about the partnership, saying “As an athlete myself, I had terrible trouble finding the right strategy – this was a big driver for me when setting up a company that helps athletes better understand themselves, plan and effectively manage their hydration and fuelling during endurance events.”
He continued, “We were thrilled to officially support Solveig Løvseth; she is an incredible athlete. We had been working with her to refine her strategy for the demanding heat of the IRONMAN World Championships in Kona, Hawaii, and she is definitely an athlete to watch.”
PF&H is a leading expert on sweat, hydration and fuelling for sport, offering a wide range of products to help athletes fuel and hydrate. Andy Blow continued, “The Precision Fuel & Hydration range is designed to help athletes easily implement a plan – every product is clearly labelled with the amount of carbohydrate (fuel) and sodium (hydration), making it easy to hit those numbers and eliminating guesswork.”
Solveig Løvseth’s favourite products to hit her fuelling numbers from the brand’s range include the PH 1500, the Carb Only Drink Mix, and the PF 90 Gel. She commented, “I’ve tried a lot of different products over the years, but Precision Fuel & Hydration stands out as the best when it comes to both taste and texture.
“For me, it’s crucial to use products I enjoy, both in training and racing, so I can consistently take in the carbs and sodium I need. The gels have been a real game-changer; they’re so easy to get down, even in the final stages of long races when the last thing you feel like doing is eating.”
Offering her top tips for fellow athletes, Solveig emphasised the importance of finding the right products and building a solid fuelling routine. “Take the time to find products you like and test them thoroughly in training, not just in races,” she advised.
“Remember that proper fuelling isn’t something you save for race day; it’s just as important during training, as it plays a key role in optimising your recovery and performance.
“Once you’ve found what works for you, make a fuelling plan well ahead of race day.”
www.precisionfuelandhydration.com
