London Marathon Events and its parent charity, the London Marathon Foundation, have announced two new senior appointments to strengthen its leadership team.
The organisation, which is a leading international mass participation events company, has appointed Heather McCormick to lead communications & public affairs and Guy Fowles to lead marketing.
Heather McCormick, who was previously the Director of External Communications at Guardian News & Media, has been appointed as Group Communications and Public Affairs Director. She has 20 years of experience in leading strategic communications and engagement for organisations such as the Elton John AIDS Foundation, the Lumos Foundation and the Youth Sport Trust.
Guy Fowles, formerly Managing Director of Wasteland Travel, has been named as Marketing Director of London Marathon Events. He is an experienced marketing director with over a decade in senior leadership roles and almost 20 years of marketing experience with brands such as Intrepid Travel, Penguin Books and the National Literacy Trust.
Nick Bitel, CEO of London Marathon Group, said “We are delighted to have Heather and Guy on board to lead communications, public affairs and marketing strategy.
“They have the energy and experience to drive key priorities for both our events business and our foundation, as we continue to build our visibility and impact across the UK and internationally.”
Hugh Brasher, CEO of London Marathon Events, added “Heather and Guy join at an exciting time for the London Marathon – and our whole events portfolio. They will focus on growing our mission to engage new audiences, deliver world-class experience for participants and inspire activity for all.”
Heather McCormick, Group Director of Communications & Public Affairs, said “Sport has the power to change lives, and I’m delighted to join the iconic London Marathon at this exciting time to further amplify our impact and engage more young people and communities across the UK and beyond.”
Guy Fowles, Marketing Director, said “I’m thrilled to join the world’s leading mass participation events company, London Marathon Events. Using activities as a force for good has never been more important as we look to inspire, increase and champion activity across all ages, abilities and demographics.”
