Swiss sportswear brand On has introduced its autumn/fall/winter 2025 training campaign, which marks a new chapter in the company’s focus on strength training.
The campaign features four elite athletes – Ben Shelton, Iga Świątek, Ditaji Kambundji, and Andri Ragettli. Each athlete trains in different disciplines to compete at an elite level.
The athletes are also helping to showcase the Cloudpulse Pro, a new training shoe that On describes as its ‘most stable and responsive’ to date. The shoe is engineered for strength-based training, with reinforced lateral support and forefoot propulsion.
According to On, the new design is an evolution of the original Cloudpulse, with updated engineering and improved fit.
The fall/winter 2025 training apparel collection launched on July 3, and includes new and updated silhouettes for gym training. Highlights include a redesigned Train Bra with improved performance as well as updated graphics across staples such as the Train Long-T Crop Graphic and Train-T Graphic.
The autumn/fall/winter 2025 training campaign launched on August 14, 2025, and the Cloudpulse Pro is now available on the company’s website and in its stores.
