Pelotan, the high-performance sunscreen brand for athletes, has announced the opening of its equity-based Crowdcube campaign.
Pelotan is looking to raise £150,000 and, at the time of writing, has achieved over 50% of this target following an early access campaign.
The investment round offers EIS Tax Relief for UK investors as well as a range of exclusive perks depending on the amount invested, from limited edition products to VIP invites to the Tour de France and Girona-based training camps.
The investment will support the brand’s growth beyond its current markets, which include the UK, Europe and the Middle East.
Founded in 2018 by amateur athlete Tom Austen, Pelotan has been used across multiple sports including Tour de France winners, Olympic Gold medallists, and IRONMAN World Champions. The brand has had investments from some of the world’s best athletes including world-renowned triathletes Kristian Blummenfelt and Gustav Iden as well as upcoming collaborations with the Tour de France.
“We’ve always worked hard at staying close to the athlete community,” explained Pelotan CEO Tom Austen. “Launching our Crowdcube campaign to the public takes this community engagement to the next level as we look to strengthen our connection with those whose demanding active outdoor lifestyles need sunscreen to match.”
Austen continued, “We’ve seen significant growth in our early start-up years, going directly up against big brand competitors who have previously dominated the market, by offering something that is designed specifically for the needs of athletes and focusing on building a strong, credible and authentic brand.
“With this next phase of our growth, we’re looking to expand in the US and further, internationally. And we’re looking forward to having our growing community join us on this journey.”
