POC has launched a limited edition helmet & eyewear set to mark the start of the 2025 Grand Tour season, in collaboration with EF Pro Cycling’s men’s and women’s teams.
The new collection includes the Cytal EF Pro Cycling Edition helmet and Elicit Toric sunglasses, both available via POC.com and select retail outlets.
The Cytal, which has been independently ranked as a top-performing road helmet by Virginia Tech, features an aerodynamic design, enhanced ventilation and integrated Mips Air Node protection. The limited edition model is finished in EF’s distinctive pink and includes a secure ‘eye garage’ for sunglasses.
The Elicit Toric brings a toric lens to the brand’s ultra-lightweight Elicit model. Designed for race-day clarity and comfort, it uses Clarity lens technology and a frameless structure for improved peripheral vision. Both products are debuting alongside the 2025 Vuelta Femenina and Giro d’Italia.
Lina Elfstrand, Chief Marketing Officer at POC, said “Over the years, we have seen how much the fans of the EF Pro Cycling Women’s and Men’s teams have helped the riders, on good and bad days.
“And when we speak to the riders, we know how much this trust and support means. We are thrilled to be able to release this season’s team collection as we see it as the perfect fusion of trusted support for trusted supporters and a way for the fans to be inspired and pushed by similar levels of performance-pushing protection. Now it’s their turn to break away in pink.”
EF Pro Cycling CEO Jonathan Vaughters added “Our teams illustrate that you don’t have to follow the same path others have laid out before. Instead, you can create your own.
“At EF Pro Cycling, we are following our own path, and central to that are our fans, who are unique. Seeing them on the roads always fills me with joy: loud, pink, and full of support for our riders. And with POC, our path is also about sharing what’s special about EF Pro Cycling’s teams and riders, so we can see more pink out on roads around the globe.”
The Cytal EF Pro Cycling Edition is priced at US$350, with the Elicit Toric available for US$300.
