Pre-owned bike specialist Cycle Exchange has been named an Official Partner of the Lloyds Tour of Britain – the UK’s biggest free-to-attend cycling event – covering both the men’s and women’s editions in 2025.
The company, which sells premium used bikes, will activate at every stage of the race, starting with the four-day Lloyds Tour of Britain Women, held from June 5–8, 2025. The race opens in Dalby Forest, North Yorkshire, and finishes in Glasgow, Scotland.
Cycle Exchange will continue its partnership during the six-stage Lloyds Tour of Britain Men, scheduled for September 2–7, 2025.
Matt Connelley, CEO and Founder of Cycle Exchange, “We’re absolutely thrilled to partner with the Lloyds Tour Of Britain and British Cycling.
“This will be a fantastic opportunity for us to connect with a broad community of cycling enthusiasts across the UK and showcase the pre owned alternative that offers quality and value with assurance and improved sustainability.
“The Tour of Britain showcases the very best of elite racing, and we’re proud to help cyclists at every level – from grassroots community riders to aspiring competitors – access the same premium products that can fuel their own cycling journeys.”
Darren Henry, Chief Commercial Officer at British Cycling, “As we build-up to the start of the Lloyds Tour of Britain Women it is great news to be able to welcome Cycle Exchange as our latest official partners to the event, showing the continued appeal and growth of the race.
“We look forward to working with the Cycle Exchange team, and through the Lloyds Tour of Britain to help them connect with communities and cyclists across the UK, and their mission to help cyclists of all levels fuel their cycling journeys.”
www.cycleexchange.co.uk
www.britishcycling.org.uk
