UK-based bicycle manufacturer Ribble has introduced Custom Club Colours, a new initiative designed to allow cycling clubs across the UK to personalise their bike frames. The initiative enables riders to match their bikes to their club kit or create individual designs.
The programme includes a bespoke paint finish, with each frame hand-painted by the company’s specialist team in the UK. Ribble is offering the Custom Club Colours service free of charge on all bikes priced over £3,000, while all other models in the range are eligible for a 50% discount on the customisation service.
David Stacey, Commercial and Marketing Director at Ribble, said “Cycling clubs have always been at the heart of British cycling. This is about giving riders a way to celebrate that connection, while still creating something personal. Whether it’s inspired by club colours or a completely unique design, it’s your bike, your way.”
To participate, clubs must register their details with the company. Once registered, they will receive a unique code for members to use online or in-store when purchasing a new bike.
The offer applies across the brand’s entire line-up, including race-specific machines and endurance bikes. This programme aims to build on the company’s long-standing heritage in the UK cycling community and its focus on individual craftsmanship.
Headquartered in Preston, Lancashire, Ribble has been a fixture in the British cycling industry since 1897. The company specialises in road, gravel, and electric bikes, offering a ‘direct-to-consumer’ model alongside physical showrooms in locations such as the Ribble Valley and Nottingham.
