Shift Cycling Culture, a non-profit movement dedicated to driving responsible production in the cycling world, has released its second Climate Action Pulse Check Report.
Based on an annual international industry survey, the report assesses how the cycling industry is progressing on its climate commitments and how cyclists perceive these efforts.
The 2025 survey saw increased participation, with 111 industry representatives from 106 organisations across 21 countries, and 206 cyclists from 17 countries, providing their input. To capture more diverse perspectives, the industry questionnaire was available in both English and Mandarin, with a third of respondents coming from Asian markets.
The report offers a comparison between industry action and consumer expectations, noting some contrasting insights. Every participating company received a personalised benchmark report to compare its progress with its peers.
Key findings from the 2025 Pulse Check include:
- 75% of industry representatives report their company is taking a strategic approach to climate action.
- 85% of companies report that reducing climate impacts is part of their product design and development.
- Industry representatives report that cutting emissions, regulatory compliance, and new product innovation are the top three benefits of their climate efforts.
- A growing number of companies now rank climate action as a high or medium priority, although fewer companies consider it their top priority, and leadership-level support has slightly declined.
The industry appears to be far more optimistic about its sustainability efforts than consumers.
- 70% of cycling consumers have switched brands due to sustainability concerns. They call for longer-lasting, repairable, and compatible products, standardised parts, and circular design to reduce waste.
The report also showcases several case studies demonstrating how climate action is driving innovation, being integrated into day-to-day operations, and enabling collaboration across the industry.
Shift Cycling Culture says it intends for the Pulse Check to give companies a chance to learn from peers and identify opportunities for collective action, while also allowing cyclists to share with the industry what matters most to them.
