SHIFT Active Media has expanded its remit with Wahoo Fitness and will now lead Wahoo’s paid search strategy and execution. This will aim to support Wahoo’s growing product lineup and business expansion, particularly for its indoor trainer range and the introduction of the KICKR RUN smart treadmill.
Having worked with Wahoo since June 2024, SHIFT started on the brand’s global paid media planning and buying. During that time SHIFT helped to amplifying the introduction of the KICKR RUN through targeted paid media campaigns. The strategy included endemic partnerships and activations across connected TV, YouTube, display networks, and Strava.
With the expanded remit, SHIFT adds that it is… ‘now leveraging its Google Premier Partner status to enhance Wahoo’s competitive edge. Through exclusive insights, BETA programmes, and access to advanced ad technologies, SHIFT will help Wahoo effectively reach, engage, and convert its global audience of runners, cyclists, and triathletes.’
Bruce Sandell, Wahoo Fitness (Vice President of Business Development & Public Relationships) said “We are delighted to extend our relationship with SHIFT as our partnership has delivered great results to date.
“SHIFT has shown an instinctive and deep understanding of our business, audiences and brand. They have successfully integrated with us – so well, that they already feel part of our team. They are all Wahooligans, like us.”
www.shiftactivemedia.com
www.wahoofitness.com
