Tailwind Nutrition has confirmed the addition of three new cyclists to its eilte athlete roster: Christopher Blevins, Sarah Sturm and Maurice Ballerstedt.
Tailwind notes that it has been connected to cycling from the outset. The brand’s founders Jeff and Jenny Vierling first created the Endurance Fuel formula and brought Tailwind to market in 2012, after Jeff experienced fuelling issues while competing in the Leadville 100 MTB.
Since then, Tailwind adds that it has continued to support the world of cycling, in addition to numerous other endurance sport pursuits, such as running, triathlon and nordic skiing.
The most recent signings show support for the off-road cycling scene in particular. As the newest Tailwind athletes, Christopher Blevins, Sarah Sturm, and Maurice Ballerstedt will serve as ambassadors for the brand while competing in gravel, MTB, and crit races across the USA.
Able to excel across multiple cycling disciplines, Christopher Blevins is an elite cyclist and Olympian who has achieved victories in mountain biking, road cycling, gravel cycling, BMX, and cyclocross.
Blevins won the US XC Mountain Bike Nationals in the Junior category for seven consecutive years. In 2021, he won the UCI XC World Championship short track title and competed in the Tokyo Olympic Games. During the 2024 season, Blevins earned two World Cup second place finishes, a World Cup win, and competed in the Paris Olympics.
Sarah Sturm is an accomplished off-road cyclist who is no stranger to Tailwind; she lives in Durango, and was sponsored by the brand in its early days. She has a long history of endurance cycling: racing mountain bikes and competing on the professional cyclocross circuit, where she won back-to-back Single Speed Cyclocross National Championships.
Sturm now primarily rides gravel, having won the Belgian Waffle Ride and Migration Gravel, and reaching the podium at Unbound and Lifetime Grand Prix. She also completed the Colorado Trail unsupported on a bike.
Maurice Ballerstedt is moving to professional gravel and crit racing in the United States after a background in professional road cycling, having won the German U-23 National Time Trial Championships and the mixed relay at the 2022 European Road Championships as a member of the Alpecin-Fenix team. Before that he was on the Jumbo-Visma Development Team.
