247, the performance arm of British fashion brand Represent, has unveiled Technical Numbers, its first collection fully dedicated to hybrid fitness racing and training. The 27-piece menswear range is engineered to serve as a head-to-toe uniform for both gym-based training and the competition floor.
Based in Manchester, UK, 247 develops performance apparel and footwear tailored for endurance and high-intensity multi-discipline sport. The brand works closely with a roster of elite athletes to test products across the strength, running, and functional fitness environments.
The new range sits within the Numbers line, a core performance pillar for the brand. Its introduction allows hybrid / fitness racing athletes to compete in a full kit designed specifically for the demands of the global fitness racing space, such as HYROX events.
The collection was developed and tested alongside TEAM 247 elite athletes, including Jake Dearden, James Kelly, and Marc Dean.
Matt Shotton, Head of 247 at Represent, said “Building products for our TEAM 247 athletes and community come hand in hand as they both train to compete on the same competition floor. Creating this new pack for 247 was a natural evolution for us to support them with the tools to perform at their best.”
Included in the launch is a new Cinder colourway of the ARC-4, the brand’s first carbon-plated hybrid running shoe. The shoe is built for speed, propulsion, and stability during high-intensity sessions.
Key apparel pieces in the Technical Numbers collection include:
- Numbers Tee and Numbers Vest – featuring breathable technical mesh and strategic panelling for airflow, with flatlock seams to reduce chafing.
- Aero Shorts and Trail Shorts – performance silhouettes updated with refined branding and functional detailing.
- Numbers Zip-Through Hood and Numbers Jogger – constructed from spacer fabric with a 3D knitted design for lightweight warmth during warm-ups and recovery.
The aesthetic focuses on foundational black and grey marl tones, elevated with teal accents. The collection launched on March 11, 2026, and is available through the company website.
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