London Marathon Events (LME) has announced that Apple has joined the TCS London Marathon as the event’s Official Performance Technology Product Partner for 2026.
LME notes that the TCS London Marathon is the world’s most popular marathon, with more than 1.13 million people applying to enter the ballot for the 2026 event. With around one month to go until race day, this year’s event is scheduled to take place on April 26, 2026.
The new partnership focuses on Apple’s suite of health and fitness tools, such as the Apple Watch, which are designed to support runners at all stages, from beginners to advanced athletes.
Hugh Brasher, CEO of London Marathon Events, said “We are delighted to welcome Apple as an official partner of the TCS London Marathon. Inspiring activity across all ages and abilities is central to both of our missions, and this new partnership echoes our commitment to helping people lead healthier lives.”
Jay Blahnik, Vice President of Fitness Technologies at Apple, said “The London Marathon is one of the world’s greatest sporting events and a powerful celebration of the global running community. Apple’s technologies support runners at every level with powerful tools and insights that help them stay motivated, track their progress, and better understand their health and fitness. We couldn’t be more excited to be a partner of the 2026 TCS London Marathon.”
The addition of Apple to the event’s partner roster follows other major collaborators, including TATA Consultancy Services, New Balance, and Abbott.
www.tcslondonmarathon.com
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