Chicago Event Management, the organiser behind the Bank of America Chicago Marathon, Chicago 13.1, and Shamrock Shuffle, has announced a strategic partnership with registration platform Let’s Do This.
The partnership comes as interest in one of Chicago’s key racing portfolios reportedly reaches an all-time high. The 2025 season saw the Bank of America Chicago Distance Series welcome more than 100,000 runners, including a record 54,383 finishers at the Chicago Marathon.
Event organiser Chicago Event Management (CEM) adds that demand has continued to grow in 2026, with over 200,000 people applying for a place in the Chicago Marathon. Additionally, the Chicago 13.1 and Shamrock Shuffle reached capacity earlier than in previous years.
Going forwards, CEM will leverage AI-powered technology from Let’s Do This (LDT) to support its growth. LDT, which is already an exclusive partner to other Abbott World Marathon Major events, provides tools designed to manage high-volume registration processes and complex participant ecosystems.
The collaboration will focus on supporting the flagship Chicago Marathon while helping to grow CEM’s broader portfolio. This aims to identify new commercial opportunities through social tools such as teams, invites, and referrals.
Sam Browne, Co-Founder and CEO of Let’s Do This, said “We are deeply honoured to partner with Chicago Event Management, an organisation that represents the absolute gold standard in the endurance industry. We are excited to bring our strategic best practices to Chicago and to support their team in leveraging their incredible momentum to get even more people to start lines across their entire, iconic portfolio.”
Michael Nishi, Chief Operating Officer of Chicago Event Management, said “At Chicago Event Management, we are committed to creating event experiences that fearlessly expand the boundaries of human potential. With interest in our events at a record high, partnering with Let’s Do This allows us to utilise the industry’s most advanced technology to strategically build on the success we’ve seen. We’re excited to leverage their expertise and provide our participants with more opportunities to engage with our races throughout the year.”
Founded in 1996, CEM is responsible for producing major road races and wellness events in Chicago, IL. Let’s Do This acts as an AI registration platform for several of the world’s most popular races, including the London Marathon and the Great North Run.
www.cemevent.com
www.letsdothis.com
