Let’s Do This has announced a new partnership with Motiv Sports, a specialist in creating and delivering mass participation running events. Motiv Sports will implement the Let’s Do This AI Registration Platform across its portfolio of 12 events.
The partnership covers more than 200,000 participants. The portfolio includes events such as the Surf City Marathon presented by Biofreeze in Orange County, CA, Bay to Breakers, and the 2XU Long Beach Marathon in Long Beach, CA.
Through the platform, race organisers gain access to AI tools for analytics. The Motiv team will use the proprietary AI Growth Agent, Nova, to identify data trends and implement strategies to increase registrations.
Sam Browne, Co-Founder and CEO of Let’s Do This, said “We have a strong and successful relationship with the Motiv team in the UK, supporting their phenomenal growth. We are excited to now be working across the international Motiv portfolio and partnering with the Motiv US team on this next chapter, supercharged by our technology.”
The US-based company Let’s Do This is an AI registration platform for endurance events. It is a technical partner to several major events, including the TCS London Marathon organised by London Marathon Events and the AJ Bell Great North Run organised by Great Run Company.
Crystian Kumnick, Managing Director of Motiv Sports, said “As we continue to grow our events across the board, we want to make sure that the behind the scenes of our organisation stays on top of that growth. By introducing new partners and technology, such as the Let’s Do This platform, we are able to scale our business efficiently using the latest features and functionalities on the market.”
Motiv Sports is an event organiser in North America. Its portfolio includes the 2XU Long Beach Marathon, which features more than 20,000 finishers, and the Bay to Breakers, which has been held for over a century.
The technology company is backed by US$80 million in investment from firms such as Y Combinator, Craft Ventures, and Headline, as well as athletes such as Serena Williams and Usain Bolt.
www.letsdothis.com
www.motivsports.com
