Let’s Do This (LDT), the event tech and registration platform for endurance events, has announced that Life Time has joined its platform as a key US-based client.
The LDT platform was used to manage the lotteries for the Leadville Trail 100 MTB presented by Kenetik and the Leadville Trail 100 Trail Run presented by La Sportiva. The lotteries, which took place in early December 2025, reportedly saw a 14% increase in entrants compared to the 2024 season.
The application window ran from December 1 to December 15, 2025, allowing athletes to enter for a chance to compete in the 2026 edition of these events. Results for the lottery will be announced on January 8, 2026.
Kimo Seymour, President of Media and Events at Life Time said “Demand continues to grow year after year – not just for the Leadville Race Series, but across Life Time’s entire lineup of premier athletic events.
“Our goal is to deliver unforgettable experiences to our participants, and with Let’s Do This, we’ve elevated the registration process to match the world-class standard athletes expect when they take on these bucket-list races.”
Sam Browne, Co-Founder and CEO of Let’s Do This said “We’re honoured to be working with Life Time Events, one of the most influential brands in the industry.
“We are especially looking forward to collaborating with their team on unlocking further growth for their world-class suite of events through our industry-leading AI growth agent, Nova, which helps identify opportunities and potential marketing strategies.”
The Leadville Trail 100 MTB and Run are part of a portfolio of nearly 30 events owned and produced by Life Time. These events span 11 US states and attract approximately 95,000 participants annually. Other events in the Life Time portfolio include UNBOUND Gravel presented by Shimano and the Miami Marathon & Half presented by FP Movement.
Let’s Do This notes that it provides a suite of AI growth tools designed to help event organisers identify opportunities within their data. The company is also a preferred registration partner for ChronoTrack clients.
With its US operation based in San Francisco, CA, Let’s Do This is also the exclusive partner for international events such as the TCS London Marathon and the AJ Bell Great North Run. To support its growth ambitions, the company has raised over US$80 million from investors, including Y Combinator and athletes such as Serena Williams and Usain Bolt.
