IRONMAN has announced a multi-year partnership with Cuisine Solutions to provide nutrition options for athletes across the IRONMAN North American Series.
Beginning in March 2026, the US-based food company will provide IRONMAN event participants with access to sous vide proteins, including egg bites and sliced proteins. The products are designed to offer consistent, clean-ingredient nutrition suitable for the high-energy demands of endurance racing.
As part of the agreement, Cuisine Solutions will serve as the Official Sous Vide Food Partner of the IRONMAN North American Series. It will also take on title sponsorship of two specific events in the 2026 season: the Cuisine Solutions IRONMAN 70.3 Eagleman and the Cuisine Solutions IRONMAN 70.3 Washington Tri-Cities triathlons.
Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group, said “We’re proud to partner with Cuisine Solutions, an organisation that shares our commitment to performance and stands for clean, high-quality food.
“This partnership brings meaningful value to our athletes as they prepare for and compete in IRONMAN and IRONMAN 70.3 events across North America.”
Felipe Hasselmann, CEO and President of Cuisine Solutions, noted that the partnership was inspired by his personal experience participating in IRONMAN 70.3 Maine.
Felipe Hasselmann said “IRONMAN is in the experience business, and we are in the memory business. This partnership will offer healthy options to IRONMAN participants, primarily through proteins and, of course, our sous vide egg bites. I’m excited about how this collaboration will inspire us to design more products specifically with endurance athletes in mind.”
Mark O’Donnell, CFO and EVP at Cuisine Solutions and an IRONMAN athlete, added “As an IRONMAN athlete myself, I know how critical it is to have energy you can rely on – especially on race day.
“Sous vide is built on precision and consistency, the same principles that define endurance racing, which is why this partnership is so personal.”
Cuisine Solutions products are currently available through several major retailers in the US, including Starbucks, Costco, Target, and Walmart.
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www.cuisinesolutions.com
