Ribble has partnered with British outdoor retailer Cotswold Outdoor to launch a new in-store concept in Leeds. The dedicated space opened on Monday May 11, 2026.
The partnership brings together the two brands with… ‘a shared mindset of helping people get more from the outdoors by providing expert advice when it comes to buying kit.’
Located inside Cotswold Outdoor’s Leeds city centre store on Albion Place, the Ribble space will give customers hands-on access to a range of road, gravel, hybrid, and electric bikes, supported by guidance from the Ribble team.
Every Ribble bicycle is designed and built to order in the UK, having been tested in British conditions since 1897. Ribble adds that its bikes are informed by riders who know them best, from everyday cyclists to Yorkshire-based champions such as Jenson Young and Harry Tanfield.
Customers in Leeds will be able to explore the Ribble range, receive advice on sizing and fit, and build a bike tailored to how they ride, from componentry to Ribble’s CustomColour finish. The offering includes a lifetime frame and fork warranty, a 30-day free test ride, and an in-store collection option with the bike set up and ready to ride.
To mark the opening, Ribble has created a one-off Ultra-Aero SL R LS1 Edition using its CustomColour service. Finished in white, yellow, and blue, the design draws on the city’s sporting colours and will feature in the store window.
For Ribble, the launch marks a new approach to stores, combining its online direct-to-customer (D2C) model with a trusted retail partner to create an accessible way for riders to discover the brand. For Cotswold Outdoor, the partnership expands its specialist service offering into cycling, adding a premium category that complements its audience of outdoor enthusiasts.
Sean Hastings, Chief Executive Officer at Ribble, said “Whether you’re biking, hiking or running, having the right kit makes the difference. Ribble bikes are built to order to be just the right fit, spec and colour for any rider. Partnering with Cotswold Outdoor makes that custom experience more accessible. It brings our bikes, expertise and bespoke-build approach into a space where people are already excited about getting outdoors.”
Jamie Kristow, Chief Executive Officer at Cotswold Outdoor, said “Our customers trust us to help them get the most out of the outdoors. Cycling is a natural extension of that. Partnering with Ribble allows us to offer a specialist experience that’s built around the rider, with the same focus on quality and advice we’re known for.”
Ribble has been crafting bikes in the north of England since 1897. Its range features road bikes, versatile all-rounders, and e-bikes that blend design with 125 years of cycling expertise. With every bike built to order using its BikeBuilder tool, customers can create a ride tailored to their style and riding goals.
www.ribblecycles.co.uk/leeds-bike-store
