Strava has announced the expansion of its international headquarters at 181 Fremont Street in San Francisco, CA. The company has added additional floors to its presence in the building, now totalling approximately 85,000 square feet.
The expansion follows a period of growth in 2025, during which the platform surpassed 180 million users internationally and introduced more than 100 new features.
According to the company’s 2025 Year in Sport Trend Report, the platform is seeing particular momentum with younger athletes, with more than half of Gen Z users reportedly planning to increase their usage of Strava during the 2026 season.
The investment in the San Francisco site is part of a wider strategy to grow the US-based company’s presence in key markets. Later this year, Strava will close its Boston office to centralise and expand its hub in New York City. The company also recently opened an office in São Paulo and is seeking larger premises in both New York and London.
Michael Martin, Chief Executive Officer of Strava, said “This is an exciting moment for Strava. As our community continues to grow, we’re investing in the spaces and teams that help us move faster, collaborate more closely, and keep building products that serve athletes around the world.
“Expanding our San Francisco headquarters – and continuing to grow in key global hubs – reflects our long-term commitment to our people and our mission.”
The company currently supports more than 50 different sport types, ranging from running and cycling to hiking and skiing. The expanded office spaces are intended to support growing teams and enable closer collaboration as the platform scales its international operations.
Michele Bousquet, Chief People Officer at Strava, added “As Strava grows, we’re focused on creating environments where teams can do their best work and feel connected to one another. Investing in our offices is an investment in our people, and in the company’s continued growth.”
Strava has a reach across 185+ countries and continues to position itself as a central hub for social fitness and performance tracking.
