Chain Reaction Cycles (CRC), ‘the world’s largest online bike store’, has announced its sponsorship of three Ironman events in Australia – reaffirming the global expansion of the Northern Ireland based retailer. Supporting the Urban Hotel Group Ironman Australia, Sunsmart Ironman 70.3 and Sunsmart Ironman Western Australia, CRC will be the Official Online Bicycle Retailer for the events in 2012 and 2013.
Grant Norris, Event Manager at CRC said “We’re delighted to announce our support for these Ironman competitions in Australia. Triathlon and Ironman have become a large part of our business over the last few years. We see this as a great opportunity to showcase our products under our www.chainreactiontri.com division and also meet our Australian customers on both sides of the country!”
Having devised an extensive worldwide calendar of events over the last number of years, 2012 is no different. This year sees CRC build on its attendance at a number of triathlons in the UK; pro cycle races in the UK, Spain and Germany; and a UK-wide mountain bike marathon series.
Trent Taylor at Ironman Australia welcomed the announcement, stating “We are thrilled to be working with Chain Reaction Cycles at Urban Hotel Group Ironman Australia, Ironman 70.3 Port Macquarie and SunSmart Ironman Western Australia.”
Taylor added, “These are three world-leading events on the annual Ironman calendar. This alignment with a world-leading online retailer further amplifies the growth in stature of these three events and we look forward to working with Chain Reaction Cycles to continue to expand and grow our sport in Australia.”
www.chainreactioncycles.com
www.ironmanaustralia.com
www.ironmanwesternaustralia.com
www.ironmanportmacquarie.com
