Organisers of the Cycle Show in the UK have unveiled plans to significantly grow the exhibition next year with a move from London to The NEC, Birmingham, and the event taking place slightly earlier in the year, from 29 September to 2 October 2011.
As ever the show will be showcasing the world’s best bike and accessory brands, previewing 2012 models before they hit the shops.
With an estimated 35,000 visitors next year, the event has been growing year on year since its inception – and 2011 will celebrate the Cycle Show’s 10-year anniversary.
The Cycle Show is a leading exhibition for everything cycling related. Whether you commute, ride on dirt, road or track or simply enjoy a bike ride at the weekend with friends and family, The Cycle Show gives consumers and bike fans the opportunity to experience the fantastic world of cycling.
Event Director, Andrew Brabazon said, “With huge support from the world’s best brands and our features dramatically up scaled, we are really excited to be delivering a show, the likes of which has never been seen, in the UK.”
2011 Cycle Show highlights include:
• Bicycle launches from the world’s leading brands
• New outdoor try out tracks: ‘natural habitat’ through forest and on tarmac
• BMX street course and competitions with the world’s top BMX riders
• 1000 seat arena and interviews with the world’s biggest cycling celebrities
• The Cycle Store with the latest clothing
• Kids test track
• Indoor triathlon
• Demonstrations and expert advice sessions
• Cycling for disabled people
The Cycle Show 2011 opens its doors from 29 September 2011 (trade and press), then opens to the public on 30 September to 2nd October at the NEC, Birmingham.
