Hydrapak, a leading global supplier of active lifestyle hydration equipment, has confirmed the arrival of Tracey Brown as the company’s new Business Development Specialist. Bringing 12 years of international, military and national account sales experience, including ten years at Camelbak, Brown is well placed to expand Global OEM opportunities and increase brand presence within national retail outlets.
“The OE market for a great hydration product is stronger than ever in the US and abroad,” said Brown. “Hydrapak is consistently growing, so this is an exciting time to parlay my experience and contribute to that momentum.”
Matt Patterson, Hydrapak’s Director of Sales added, “Having Tracey join the team is tremendous. She adds another solid piece of framework on which to build Hydrapak’s global brand. We are excited to have a person of Tracey’s stature representing our brand within key markets.”
This news closely follows True North’s decision to integrate Hydrapak reservoir solutions into its packs designed for Military, SAR, Wildland Firefighting and Industrial use. The 2013 True North product line, including the Lynx and Guardian Ultra Hydration Packs, will integrate Hydrapak’s three-litre Shape-Shift Reservoir with a custom logo, Plug-N-Play Connectors and Hydrafusion Tubes.
Established in 2001, Hydrapak, creator of innovative and advanced hands-free fluid delivery systems, was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak produces a line-up of custom built hydration backpacks, reservoirs and bottles for a variety of sports, including biking, hiking and running. Hydrapak is also an OEM for top manufacturers specializing in consumer, commercial and military purposes.
The addition of True North expands the impressive roster of premium military & outdoor industry manufacturers that integrate Hydrapak hydration components into their designs – including Mercury Luggage, producers of the TAC-PAC, HTI, Salomon, DaKine, Vaude, Nathan, Shimano, Backcountry Access, The North Face, Oakley, Columbia, Fox, Ogio, Kriega, Scott, BMW, KTM, Berghaus and Geigerrig.
