Industry association Triathlon America, which is dedicated to promoting the sport and the business of triathlon, has announced keynote speakers and session topics for the first annual Triathlon America Conference taking place in La Jolla, California on 27 February to 1 March 2011.
The first and only industry event devoted to the business of triathlon, the Triathlon America Conference will feature an impressive line-up of keynote speakers whose contributions have significantly impacted the triathlon industry.
The line-up includes Adrian Fenty, former mayor of Washington, DC; Bahram Akradi, founder and CEO of Lifetime Fitness; and Dave Alberga, CEO of Active Network.
The Triathlon America Conference will also include more than a dozen highly educational breakout seminars and panels targeting retailers, manufacturers and event organizers. A sample of topics includes:
• Building a Big City Triathlon
• Charity Partnerships
• The Future of Triathlon
• Mergers & Acquisitions in Endurance and Lifestyle Sports
• Incremental Revenues in a High Growth Business
• Maximizing Social Media
• Sponsorship Case Study
• Triathlon in the Media
• Triathlon’s Hot Topics
In addition to a wide range of seminars and panels on topics critical to the business of triathlon, the final night of the conference will be highlighted by the first annual Triathlon America Awards Celebration presented by Active Network.
Held at the Estancia Hotel & Spa in La Jolla, California on 27 February to 1 March 2011, the event costs:
Triathlon America members – US$695 (until 16 January 2011), US$795 (after 16 January)
Non-members – US$895 (until 16 January 2011), US$995 (after 16 January)
Conference details and online registration are available at www.triathlon-america.com.
