Wattie Ink has announced the official signing of its first professional triathlete to the Wattie Ink brand – in a new deal that builds on the recently expanded Wattie Ink Elite Teams. Rachel McBride is a Canadian triathlete who ‘not only rocks a purple Mohawk and [has] plenty of rad tattoos’ but is no stranger to rocking the podium as well. This includes a recent win at the Ironman 70.3 in Austin, Texas, where she also posted the fastest bike split of the day.
“The style of the Wattie Ink brand is really unique and creative, just like me! It was a big no-brainer that it would be a perfect match,” said McBride.
Wattie Ink notes McBride’s ‘punk rocking attitude and exciting rise and bright future in the sport, and couldn’t be more excited to have her on board the Wattie Ink train.’
Wattie Ink is a premier sports marketing agency primarily focused in the endurance sports space. The company represents ‘some of the best triathletes and cyclists in the world’, as well as working with individual clients and companies to develop business opportunities. With 25 years of combined experience in endurance sports, Wattie Ink prides itself on its network of close-knit contacts, as well as being versed in the most up-to-date marketing approaches.
www.wattieink.com
www.rachelmcbride.com
