Hot on the heels of Chain Reaction Cycles signing up Irish triathlete Bryan Keane, the latest release from the International Triathlon Union (ITU) has welcomed Chain Reaction as the Official Online Bicycle Store sponsor of the Dextro Energy Triathlon ITU World Championship Series.
Chain Reaction Cycles (CRC) becomes the eighth global partner of the world’s premier triathlon series. The online bike retail giant was established in 1985 as a family business but has grown to be the biggest online bike store in the world and a one-stop shop for everything related to triathlon.
For seasoned veterans or fresh newcomers, CRC caters to athletes of all abilities and offers technology-packed products as well as entry-level kit.
In addition to a wide range of road and time-trial bikes and frames, the retailer also boasts an array of quality swimming gear, a comprehensive selection of running shoes, clothing, GPS equipment, endurance, hydration and recovery supplements from some of the world’s best nutrition companies.
Last year 21,000 athletes competed in mass-participation races in the Dextro Energy Triathlon ITU World Championship Series in front of 700,000 spectators and global television audiences in 149 countries.
ITU expects to attract higher numbers in 2011, helping sponsors and partners extend their reach to wider audiences.
Marisol Casado, ITU President and IOC Member said, “It is a pleasure to have a partner who like us, is committed to helping triathletes around the world. Chain Reaction Cycles makes top products available to athletes anywhere and everywhere through its impressive online store and we’re delighted to work with them through our premier series.”
Damien Duggan, Advertising Manager from Chain Reaction Cycles added, “We are delighted to be part of the Dextro Energy Triathlon ITU World Championship Series, which will see the world’s best triathletes compete on the global triathlon circuit.
“Linking up with such a prestigious event is perfect for us, and with stages being held in Sydney, London and Beijing, it’s set to be one of the most exciting yet for competitors and spectators alike.
“The London round on August 6-7 should provide an excellent test for the competitors, as they get the final chance to race the course before the 2012 Olympic Games. We cannot wait!”
