Continuing to expand its footprint in the ever-developing sports watch category, Timex has launched a new initiative – TimexRewards.com. Billed as ‘an innovative social media initiative that rewards Timex advocates for sharing branded content related to endurance sports’, the initiative will aim to capitalise on the strength of the Timex Ironman brand, which has been in existence since 1986 when Timex introduced the first licensed Ironman watch.
The TimexRewards.com site serves as a content portal – housing videos, news and training tips from professional athletes, trainers and coaches. It will aim to reflect the lifestyle of runners and endurance athletes.
In exchange for registering and sharing content via social media, users receive points which ‘unlock’ exclusive prizes.
“We are excited to launch this platform, and the opportunity to give back to our most loyal brand advocates,” said Gary Cohen, President and CEO of Timex Group. He added that publishing authentic content is a key strategic pillar of the program…
“It’s less about promoting our products directly and more about showcasing real examples of the lifestyle you can live by training the right way.”
As users share content to their own social media channels, they redeem points and unlock rewards including watches, exclusive discounts, training programs and gear from Timex in tandem with other endurance brands including TrainingPeaks, MapMyFitness, yurbuds and TheTriShop.com.
The biggest incentive up for grabs is a trip for two to Kona, Hawaii, to see the 2013 Ironman World Championship this coming October.
“Our brand advocates are among the most passionate in the world and we want to reward that passion,” added Sam Martin, Senior Brand Manager at Timex Sports. “We also understand the importance of providing an incentive for participation in the digital world and we will continue to measure and evolve our program to ensure that relationships with our brand advocates are mutually beneficial.”
