Bespoke bike manufacturer Team Carbon Bikes has signed a one-year sponsorship deal with the UK’s largest mass participation events company Human Race. The tri-focused sponsorship will see the bike brand as the official triathlon bike sponsor of ten races throughout the UK triathlon season.
Team Carbon Bikes will be supporting the Human Race triathlon events throughout the 12 month period and will be present at the Eton Super Sprint Series, Dorney Super Sprints, Shock Absorber WomenOnly Triathlon and the prestigious Toshiba Windsor Triathlon to name a few.
Founder of Team Carbon Bikes Lars Clausen said “The events that Human Race organise attract a wealth of amateur and elite triathlon participants and having a presence at these events will help us to engage directly with our audience and help them to learn more about our bespoke products and services – not forgetting being part of some of the best triathlon events organised in the country by the fantastic team at Human Race”
Nick Rusling, CEO at Human Race said “We are delighted to have Team Carbon Bikes on board as our official triathlon bike partner. The brand’s knowledge of the bike market, and their understanding of what triathletes at all levels are looking for, will add to the participant experience at Human Race events as the sport of triathlon continues to grow.”
Team Carbon Bikes will have a customer stand showcasing its products at the Human Race triathlons, where experts will be on hand to answer any queries regarding bike maintenance and bespoke build.
The online service created by Team Carbon Bikes, is based on 20 years’ experience of repairing broken frames and understanding that every bike is as individual as its owner. The brand’s website allows individuals to design their own bespoke bikes including the choice of mococoque frames made using 3K UD weave carbon, groupsets from Shimano 105, Ultegra, Ultegra Di2 and SRAM Red, as well as colours for the frame, stickers and bar tape.
Human Race is the UK’s largest and most diverse mass participation events company; owning and delivering over 50 events in triathlon, cycling, running, duathlon and open water swimming for over 50,000 participants of all abilities and ages each year. The highly prestigious portfolio of events includes 11 triathlons, nine cycling events, 10 running events, 7 open water swims and 6 kids events.
These events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers aged from 4 to 80, through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.
www.teamcarbonbikes.co.uk
www.humanrace.co.uk/triathlon
