‘High value bicycles and accessories, presented in style’: Scott Sports emphasizes its innovation and design approach with two concept stores in Switzerland….
On Saturday 1 June, Scott Sports will officially open the doors for its first concept store in collaboration with BIKE 4 FUN. One year after presenting the concept store philosophy and its first ideas to its subsidiaries, Scott will welcome fans and friends at BIKE 4 FUN in Landquart, near Chur in Switzerland ‘revealing a new dimension of bike shops’.
Scott notes that, when buying a bike, consumers have various options: multiple models, diverse suppliers and last but not least many stores to choose from. Thanks to the dominant role of the Internet, consumers not only research but also click and buy in no time. Although, Scott notes that, ‘for real cycling enthusiasts, buying a bike means more than just scrolling and choosing – acquiring a new bike is more like an emotional experience.’
‘As cycling is an emotional activity, a lot of cyclists appreciate valuable advice, competence and friendly and open surroundings. The process of buying a new bike becomes a great experience. All these aspects are realized in the Scott concept.’
Bright, warm and open: the Scott Concept Store offers some cozy features….
BIKE 4 FUN in Landquart near Chur in Switzerland uses 800m² on two floors plus a show workshop, basement including space to stock mounted bikes in all sizes to ensure availability and fast delivery. Customers can expect to find a large variety of mountain bikes, road bikes and e-bikes.
Predominant design styles in store are shiny gloss as well as oak veneer slat walls. Combined with concrete ceilings, the wooden elements and specific LED deco lamps help to give a very special, bright and warm atmosphere inside the shop.
The Scott Concept Store is dealer-operated and owned by BIKE 4 FUN, and not a mono-brand store. Scott Sports created the interior design elements and a whole concept for this strategy in cooperation with Kühleis architects BDA Munich.
The second Scott Concept Store, owned and operated by V-Sport, is located in Zurich-Regensdorf in Switzerland and opened its doors a few weeks ago.
Scott Sports partners up with Radlabor
Scott Sports notes that bike fitting and individual custom fitting are becoming more and more popular worldwide. In response to this trend, Scotth has partnered up with Radlabor, a renowned institution worldwide offering scientific know-how for bike fitting programs.
Radlabor is based in Germany and has subsidiaries in Freiburg, Frankfurt and Munich. With its background at the Freiburg Sports University, the biomechanic experts have carved a reputation for expertise thanks to the use of high quality 2D laser based scanning software and a seating position program.
Radlabor’s expertise implements both seating analysis and training expertise as well as a valuable pedal force measurement system that various scientific institutes use worldwide. The company is not only commissioned by the German Cycling Federation to accompany the country’s national teams, it also has a history in advising and measuring world champions and Olympic gold medallists such as Cadel Evans, Sabine Spitz and José Hermida.
“Our goal and our approach is to find the perfect seating position for bikers,” said Dr Björn Stapelfeldt, founder of Radlabor. “The BikeScanner, our patented laser based system, is a neutral analytic program. It measures all individual body data with an outstanding exactness of a 0.1 mm resolution. It defines the perfect bike geometry plus all adjustments needed for an optimized and utmost efficient position on the bike.”
Stapelfeldt added, “Our Bike Scanner guarantees a maximum of scientific data acquisition. But the perfect seating position can only be realized by implementing individual needs and riding styles.”
As an additional benefit for customers, Scott Sports offers Radlabor’s service in its Concept Stores and helps riders to find their perfect seated position as well as tuning and adjusting their bikes in order to perform more efficiently on the bike.
