Lambert will be the exclusive distributor of FuelBelt products in Canada. Lambert is Canada’s leader in the distribution of internationally renowned products tailored to the bike, outdoor and running markets and sells to over 2,000 dealers across the country.
“Canada has always been a tremendous market for FuelBelt products and we have always had a good presence here,” said Vinu Malik, CEO of FuelBelt Inc.
“Our decision to go with Lambert was easy and well thought out. They carry some of the strongest brands in the endurance and outdoor channels; their attention to the run channel is a top priority, and their team is equally committed to growing the FuelBelt brand as we are.”
Malik concluded, “With Lambert, Canadians will have full access to our most current products and quick delivery from their distribution centres. It’s going to be quite exciting for all of us to watch this unfold.”
Although Lambert historically has been a cycling specific distribution company, it has recently pledged to reposition a focus on its running division moving forwards. This new shift in gears for Lambert matches up with FuelBelt’s debut of its new state of the art hydration belts popularly known as the Revenge Series. The Revenge belts are already being worn by over 40 pro triathletes and runners worldwide.
“We strive to provide our customers with the best brands from around the world,” said Stéphanie Monaco, Product Manager at Lambert. “FuelBelt was a natural, as it clearly leads the hydration category for the outdoor and running worlds and offers a great product line-up for the cycling industry.”
With Lambert now carrying FuelBelt, Canadian retailers will be able to access the latest and most innovative products quickly and easily. This new partnership will open many new doors for both parties as Lambert’s focus on business relationships and passion for sports matches the same philosophies held closely by the entire FuelBelt team based in Barrington, Rhode Island.
