yurbuds, ‘the #1 selling sport earphone in the United States’, is continuing its expansion path and aiming to transform athletes’ experiences around the globe with its European expansion. This September, the brand will officially launch its series of sport earphones at IFA Berlin.
In five years since its founding, yurbuds has solidified its position as a leading sport earphone company in the US and has established a presence internationally. Developed by athletes, yurbuds are ergonomically designed and guaranteed to never hurt or fall out.
“We receive daily requests for our product in the European market,” said Damon Johnson, Director of International Sales for yurbuds. “We are happy to use our official launch at IFA to get this equipment into the hands of the athletes who need it.”
Known for their qualities including TwistLock Technology, FlexSoft comfort fit, a sweat and water resistant design, and allowing ambient noise, each pair of yurbuds comes with sized enhancers, ‘providing the perfect fit that won’t get in the way of even the most intense workouts.’
Driven to provide new products based on research and the understanding of consumers’ needs, yurbuds recently announced the launch of its Signature Series, designed in partnership with its professional sponsored athlete, Ironman World Champion Pete Jacobs.
Following the successful Inspire for Women and Limited Edition lines, which debuted in the spring, the Signature Series has generated strong media buzz and continues the company’s mission ‘to deliver best-in-class sport earphones that meet the technology needs of today’s athlete.’
Having been billed as ‘the official earbuds of Ironman’, the Yurbuds Ironman Series Earphones are available at Best Buy stores across the US, and at Amazon.com, Yurbuds.com and premium retailers nationwide and beyond.
yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve the athlete’s listening experience. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company’s mission: ‘transform the athlete’s experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.’
As a company, yurbuds was recently honoured by the 2013 International CEA Innovations Design and Engineering Awards for the Focus Limited Edition. yurbuds has also been awarded for its marketing, including a 2011 ‘Site of the Day’ for Awwwards.com and a 2010 GOOD DESIGN AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for 2009.
