The London Triathlon was named Commercial Event of the Year at the annual Triathlon England, London Region Awards evening, held at Twickenham Rowing club on Saturday 2 November. The award helped to cap off a successful twelve months for ‘the world’s largest triathlon’.
The event is organised by IMG Challenger World, the mass participation sport division of IMG Worldwide, the global sports, fashion and media company.
Among several athletes, clubs and events who were also rewarded for their 2013 triumphs, The London Triathlon, which attracts 13,000 participants each year for the two day event, was awarded the prestigious prize by the Triathlon England, London Region Committee ahead of several other strong contenders.
With registrations currently on sale for 2014, the event has sold over half of entries in record time with participants signing up from all over the world – including New York, Mexico, Europe, Canada and Brazil – and a diverse range of ages from 18 to 75 years old.
James Robinson, Managing Director of event organisers IMG Challenger World, said “It‘s always nice to receive plaudits and recognition for your efforts and it’s great to be named Commercial Event of the Year by the Triathlon England London Region Committee following everyone’s hard work throughout the year that made the event so successful.”
He continued, “Over the last 10 years the London Triathlon has grown into the largest event of its kind, and with demand for the sport continuing to increase, the future is extremely exciting for this event.”
A full list of British Triathlon Federation London Region award winners is available online.
The London Triathlon takes place at London Dockland’s Excel Centre, welcoming over 13,000 triathletes of all abilities and over 30,000 spectators to join an array of celebrity competitors and a strong elite field. At the 2013 event, a team comprising of Louis Smith MBE, Nicola Adams MBE and Jade Jones MBE joined the likes of Spice Girl Melanie Chisolm, Welsh rugby star Gareth Thomas and cricket legend Mark Ramprakash to swim bike and run their way around some of the capital’s most iconic landmarks.
The London Triathlon 2014, which will take place on 2-3 August 2014, is currently open for registrations offering a variety of distances to participants with Super Sprint, Sprint, Olympic and Olympic Plus waves available for general entry, as well as the option to compete as individuals or as part of a team relay.
IMG notes that there is something to suit everyone from elite athletes trying to shave vital seconds off their personal bests, to complete novices taking on a new challenge. Entries are selling fast so participants are advised to sign up as soon as possible to avoid missing out.
The London Triathlon is supported by: Bose (Official Partner), Maxifuel (Official Nutrition Partner), Skechers Performance (Official Footwear Sponsor), Speedo (Official Swim Partner), Tri Plus (Official Media Partner), Tri247 (Official Media Partner), Tri UK (Official Retailer) and Marathon Photos (Official Photographers).
