Zone3, known for its high performance wetsuits, tri clothing and accessories has signed a three year deal to be the official swim partner of the London Triathlon, ‘the world’s biggest triathlon event’, and the Leukaemia & Lymphoma Research Blenheim Triathlon, which is positioned as a key UK triathlon season opener and a ‘best event for first timers’.
With over 13,000 participants at the London Triathlon and over 7,000 at the Blenheim Palace Triathlon, the association with these events, through organiser IMG Challenger World, will generate exposure for Zone3, which is ‘one of the fastest growing tri brands in Europe and the US.’
The sponsorship deal will help to open the brand up to the many new entrants in the tri market who choose the two iconic events as their first ever triathlon.
IMG Challenger World always aims to give participants the best triathlon experience possible in the hope that they ‘catch the bug’ and continue to race triathlons for years to come. However, it is not only novices who enter these events but also a large number of elite and active amateur age group athletes in the UK and overseas.
James Lock, owner of Zone3, has taken part in both the elite races at both events on a number of occasions and knows each race very well. He will be using this experience to offer athletes weekly training tips and advice. The whole Zone3 team will also be on hand to offer their product knowledge to ensure that everyone is well prepared come race day.
James Lock said “It is fantastic to be supporting the two biggest triathlon events in the UK and the biggest triathlon in the world. We have always been committed to the grass roots of the sport and this is a priority in our business plan.”
He added, “Five years ago when I first launched the brand, I could never have imagined partnering with an event such as the London Triathlon so it make me feel very proud and grateful to all of our loyal customers who have helped us get to this position. We are continuing to focus all of our efforts on making the best products possible and can’t wait to launch our 2014 range.”
James Robinson, IMG Challenger World Managing Director said “We are thrilled to be entering into a partnership with such an inspirational British wetsuit brand. Zone 3 has fantastic credentials and a history which shows hard work and dedication, something which links very well to our events and participants.”
www.thelondontriathlon.co.uk
www.theblenheimtriathlon.com
www.RaceZone3.com
