Energy gel pioneer GU Energy Labs, has announced that Adam Chamberlain has joined the company as Vice President of Marketing.
Chamberlain joins GU after having spent nearly seven years at Black Diamond Equipment, where he held a succession of marketing positions, ascending from Brand Manager to Director of Marketing to, most recently, Vice President of Marketing.
His work at Black Diamond spanned an array of critical marketing functions, including strategy, brand development, product marketing, public relations, advertising, retail programs and digital marketing. In 2013, two initiatives he led — in digital and advertising creative — won Gold Awards from leading international sports trade show ISPO.
Prior to joining Black Diamond, Chamberlain worked for Patagonia Inc; and he also served in the US Peace Corps in Honduras. He served as a Board Member for the Conservation Alliance from 2008 to 2010.
“Adam impressed us deeply as someone who has a complete set of marketing and executive skills,” said Tal Johnson, President and COO of GU Energy. “We’re tremendously excited to have him aboard to help guide our strategic direction, product and marketing initiatives.”
Chamberlain, who is in the process of relocating to the Bay Area from Salt Lake City, said, “GU has become a market leader through exceptional focus on the core, true innovation and a very dedicated team. I’m honoured to be entrusted with this pristine brand and look forward to making GU Energy even more meaningful to our global community of endurance athletes.”
