Trigger Point Performance, the performance therapy product innovator, has announced a renewal of its relationship with IMG Performance, which originally began in 2011. IMG Performance is the division of sports and entertainment giant IMG that houses the world-leading integrated academic and athletic training institution IMG Academy.
As the official supplier of myofascial release and recovery equipment to IMG Performance, Trigger Point’s cutting-edge products are ‘infused into all of IMG Academy’s training programs.’
“Over the years, Trigger Point has been a lynchpin in the training regimens we prescribe to every athlete – be it youth, collegiate, professional or adult – who trains at IMG Academy,” said Scott Gadeken, Head of Physical Conditioning at IMG Academy. “Trigger Point’s innovative products enable our athletes to train even harder by helping them relieve muscle tension before and after workouts.”
Trigger Point’s roots are in the endurance and wellness categories, but over the last few years the company has also evolved to implement more athletic training components into its methodologies.
“Technology and innovation are at the forefront of Trigger Point’s mission to provide today’s athlete with the highest-quality and most effective training products,” said Trigger Point’s Founder, Cassidy Phillips.
“As we continue to expand our reach from endurance and wellness to athletic training, IMG Academy provides an atmosphere for product development and enhancement like no other in the world. We are looking forward to continuing to engage with IMG’s elite coaching staff and uniquely diverse athlete base.”
Trigger Point’s Master Trainers and staff will be onsite at IMG Academy on 4-5 February to introduce Trigger Point’s newest programs – ‘Foam Rolling: Principles and Practice’ and ‘Myofascial Compression Technique – The Evolution of Foam Rolling’ to IMG Academy coaches and trainers.
In addition, Trigger Point will offer a one-hour ‘Re-Generation workshop’ to athletes participating in IMG Academy’s NFL Combine and Draft Training Program.
Trigger Point is part of an ever-growing roster of IMG Performance sponsors that includes sports performance industry leaders such as Gatorade, Under Armour, Motus Global, ALINE and Prince.
IMG Performance affords companies the unique opportunity to access a critical number of serious youth athletes training year-round at IMG Academy in a multitude of sports. In addition to its work with adult, collegiate and professional athletes, companies such as Trigger Point are given the opportunity to begin identifying and analyzing the habits and needs of a budding active population.
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