The Jenson Button Trust Triathlon has confirmed two new commercial partners for the 2014 event, which takes place on Saturday 12 July at the stunning 5 star Luton Hoo Hotel and estate in Bedfordshire, UK.
Triathlonguard, the specialist triathlon specific insurance product, will be the official insurance sponsor for 2014. Using insight from professional triathlete Harry Wiltshire, Triathlonguard has been developed to provide insurance for the athlete and their equipment. For more information and to get a 10% discount, athletes can visit www.triathloninsurance.co.uk/jbtt10
Design house Rookie XS has also got on board to design and manufacture a bespoke 2014 Jenson Button Trust Triathlon t-shirt, which will be free for all competitors. Rookie XS has supplied leading motor sport teams, including Formula 1 teams, with clothing and merchandise since 2009. More information on the t-shirt will be released in due course.
Sponsor brands previously confirmed include Mobil1, Huub, Rudy Project, CELIA lager and Santander – which lend their support to the triathlon for the third year in succession and remain key partners for the event.
Santander, Mobil1 and Huub have been confirmed as full corporate sponsors with Rudy Project and CELIA lager confirmed as official partners. Further brand sponsors will be announced in the coming weeks.
With preparations for the 2014 Jenson Button Trust Triathlon fully underway, the Formula 1 star has released a video explaining his tips on how to approach the event.
Having taken part in many triathlons, Jenson is keen to pass on any tips he can to people who haven’t competed before and have agreed to get involved in his 2014 event. He explains how to approach the transitions between different disciplines and how he trains for a triathlon.
Now in its third year, the Jenson Button Trust Triathlon is a unique event. It combines tri racing with a relaxed festival atmosphere; it has a true family feel with a buzzing event village, post-race party with prizes presented by F1 driver Jenson Button, live music and a barbeque.
The 2014 event will give competitors the chance to race twice, with the preliminary heat consisting of a 300m lake swim, 9K bike ride and 2.5K run. The top performers will then go on to the final (750m swim, 15K bike ride and 2.5K run) with the runners up entering the ‘wooden spoon’ race.
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