POSI+IV, a new healthy lifestyle focused drink, has signed a sponsorship deal with the London Triathlon and the Leukaemia & Lymphoma Research Blenheim Palace Triathlon, as the official hydration partner.
Following the brand’s UK and Ireland launch in March 2014, POSI+IV has signed a three year sponsorship deal with IMG Challenger World’s leading UK triathlon events through to2016.
The London Triathlon is ‘the world’s biggest triathlon event’, taking place on 2-3 August 2014 with over 13,000 participants and 30,000 spectators. The event offers a variety of distances to participants with something to suit everyone from elite athletes to complete novices.
The Leukaemia & Lymphoma Research Blenheim Palace Triathlon – a key the season opening event, positioned as being ideal for first-timers keen to take on open water – is ‘the UK’s second largest triathlon’ with over 7,000 participants and a picturesque backdrop, taking place at the World Heritage Site, Blenheim Palace.
POSI+IV energy drink is ‘designed with the body’s dynamics in mind’ and, is aimed to be a healthier alternative to other energy drinks as it contains natural caffeine, fruit juices, honey and herbs and contains no taurine or artificial sweeteners.
James Robinson, IMG Challenger World Managing Director said “We are thrilled to be working with a new innovative brand like POSI+IV which embraces the Can Do Attitude like our amazing participants. The brand will be a great addition to our events and I’m sure our participants will look forward to trying the product.”
Commenting on the sponsorship deal, Nicholas Hampson from POSI+IV said “POSI+IV are proud to be associated as the sole energy drink sponsor of the London and The Leukaemia & Lymphoma Research Blenheim Palace triathlons. POSI+IV look forward to supporting both amateur and professional athlete’s tough training regimes in the run up to this year’s events.
“The POSI+IV team are eager to welcome all competitors over the finish line, hopefully in record times, glorious weather and in one piece – It’s a Can Do Attitude!”
IMG Challenger World notes that there are now just a handful of places remaining at the London Triathlon and Leukaemia & Lymphoma Research Blenheim Palace Triathlon.
www.blenheimtriathlon.co.uk
www.thelondontriathlon.co.uk
www.drink-positiv.com
