Fusion Media has been appointed by Strava, the online network connecting the global community of athletes, as its PR agency to cover European territories.
Fusion Media, which specialises in PR and social media across the cycling and endurance sport industries, will manage all of Strava’s European PR requirements, with a strong focus on the large UK market. Fusion’s appointment comes after unprecedented user growth at Strava in the UK and strong use of the platform across continental Europe.
Strava is ‘the online network that connects the global community of athletes.’ Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities.
The company’s free mobile apps and website help members discover and plan workouts, record and share activities, and analyse and compare performance. Strava’s ability to connect athletes around the world ‘makes fitness a more social experience, providing extra motivation even when training alone.’
London-based Fusion Media will bring a wealth of specialist knowledge within cycling and running. The company’s in-depth understanding of endurance sports consumers has seen them provide PR services and consultancy to a wide range of clients, including some of the UK’s largest mass participation events and renowned consumer brands.
Adam Tranter, Director of Fusion Media, said “We’re delighted to be working with Strava. It’s a brand which has really captured the imagination of athletes across the world. The audiences in cycling and running are constantly growing and changing with incredible pace, so we’re really excited to be working with a company who are always striving to innovate and motivate.”
Gareth Nettleton, Director of International Marketing, said “Strava is the platform that connects athletes across the globe and we have millions of members in the UK and across Europe. With this in mind we’re delighted to be able to work with Fusion Media to be more active and vocal on a regional level.”
www.fusion-media.co.uk
www.strava.com
